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Fathom

We are experience design specialists who work with agencies, businesses and organisations to improve performance, through UX and service design.

Increasing competitive advantage
through improved user experience

Sharper shopping, simpler
support for Three’s
online customers

Better banking and clearer
customer self–service
through experience design

Enhancing the navigation
and signposting experience

We work with

We’ll help you deliver exceptional experiences for your customers, using analytics, direct user feedback and the best performing approaches to design.

Awards

Business Eye Awards 2018 Tech Business of the Year

DANI Awards 2018 Agency of the Year

Deloitte Fast 50 201 Placed 30th

DANI Awards 2017 Agency of the Year

We can help you with

Strategy

Superior customer and user experiences help you sell more, improve efficiency and reduce costs. They also enhance your marketplace position, increase customer satisfaction, ward off competitive threat and build your brand. We will help you increase competitive advantage by identifying and implementing tangible experience improvements to your site or service. Read more about Strategy.

Research

Fathom focuses on representing the voice of the user within the design process as business and user insights drive design performance. We use primary, secondary and desk research techniques to measure both behaviour and attitude. Qualitative and quantitative insights help us to fully understand your customers. Read more about Research.

UX

Our experience design services, covering both UX and service design, focus on the research–led development of customer journey plans, empathy maps and personas. These help us to create service blueprints, sketches, prototypes, wireframes and creative design. We are committed to universal and accessible human–centred design. Read more about UX.

Leadership

For customer experience to matter in the boardroom, leaders need to intimately understand how they are treating their customers, and the competitive advantage which comes from exceptional experiences. We regularly invest time with senior teams, helping to set vision, benchmark against competitors, pinpoint exemplars and identify KPIs. Read more about Leadership.

Latest from the blog RSS

Our latest views and ideas

24.03.2019

How experience design can contribute to a shared future

20.03.2019

Fathom wins Best Blogger award at DANI Awards 2019

17.03.2019

What airlines know that hotels don’t

10.03.2019

Test as you design, design as you test